Case study
Glowthica
A custom Shopify storefront for Glowthica, helping the lifestyle brand sell magnetic bags and bottles online with clearer product pages and Egypt-ready checkout support.
- Industry
- Lifestyle retail
- Tech stack
- ShopifySenseLiquidJavaScriptCSSShopify metafields
Overview
Glowthica is an Egyptian lifestyle brand selling magnetic training bags and premium bottles online. Day to day, the team updates products, offers, and content in Shopify while customers browse, compare, and buy. They needed a storefront that explained product value clearly, supported local checkout habits, and kept promotions and support easy to reach.
The Challenge
Glowthica needed a branded online store for its magnetic training bags and bottles. Product pages needed clear specs, care guidance, policies, and trust signals so shoppers could compare options with confidence. Promotions, reviews, and add-on products had to stay visible through browsing and cart. Buyers in Egypt also needed installment options and a direct way to reach the team. They needed a storefront that supported discovery, purchase, and support in one place.
The Solution
We customized a Shopify Sense theme with metafield-driven product pages, variant color text, a scrolling offer bar, WhatsApp contact, social-proof purchase notices, and a cart drawer with frequently bought together add-ons. Product pages integrate Sympl installments, reviews, and shoppable video, plus structured tabs for features, specs, care, shipping, and returns.
The Result
Shoppers can review product details, offers, and trust cues without leaving the buying flow. The team manages catalog content and promotions in Shopify while the storefront carries brand messaging and support. Customers can add complementary products from the cart and contact Glowthica on WhatsApp from the site.
Our approach
- Discover: Mapped the catalog around bags and bottles, product detail needs, Egypt shipping and return policies, and support paths through WhatsApp.
- Design: Defined a conversion-focused home and product layout with space for offers, reviews, video, trust messaging, and purchase actions.
- Build: Extended Sense with Liquid and JavaScript for offer bars, WhatsApp contact, social-proof notices, cart add-ons, metafield product content, and Sympl installment widgets.
- Refine: Tuned product-page hierarchy, cart recommendations, and storefront interactions so catalog updates and buyer questions stay easy to handle.
